American Optometric Association, concerned by patients deferring care, retools awareness effort; star power helps drive traffic to siteThe year 2020 was going to be huge for the American Optometric Association. After all, how could the association not launch an advocacy campaign in the year that perfectly symbolizes the goal of eye checkups: 20/20 vision?So the group planned a major campaign, "Starts with Eye," that would declare 2020 the year of the eye exam. Then COVID hit."The pandemic clearly disrupted those plans," AOA Executive Director Jon Hymes said, "just as it did everyone's lives."Suddenly the landscape of the profession changed. When the nation went into… Read More